Many large organizations have already decided that they need to address the area of Corporate Social Responsibility, known as CSR. This involves assessing their impacts and influences in the areas of environmental, social and economic sustainability. When an organization understands its impacts, it can then begin a programme of improvement. The best way to understand this area is to read a good example such as Typically a SME will realize that its stakeholders want it to work on this area and will start in a modest way, building up a range of measurements and activities over a period of years. Usually the focus is on reducing fossil fuel usage, reducing dangerous chemicals, increasing community supports, measuring carbon footprints and looking at lifecycle analysis for products and services.

While most businesses will look for economic benefits in addressing environmental and corporate responsibility issues, it is important to realize that there is also a strong ethical imperative. We live in the western world and arguably have exploited the environment to build our own prosperity. One of the consequences of our success is a series of negative impacts on less developed areas of the world. An example is rising sea levels leading to coastal flooding. A number of websites explore this area persuasively such as the recently formed Mary Robinson Foundation, and PennState University,

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